February 27, 2024
Finding the perfect drawing board with an endless supply of fresh video ideas for your YouTube channel can seem daunting. But with more than 300 videos to my name that have netted over 10 million views and grown a subscriber base exceeding 105,000, I've discovered there's a well of creativity you can tap into. From content strategy for clients to personal experience, I've identified key tactics to ensure you're never at a loss for high-performing video topics.
Jot down ideas as soon as they emerge, whether from unrelated YouTube content or daily experiences. Maintain a list on your phone to refer back to—this growing idea bank will serve as a vital resource for future production.
Use YouTube and Google search autocomplete for keyword research. Explore suggested search terms as potential topics and apply tools like TubeBuddy to optimize your reach and select the finest keywords.
For topical inspiration, turn to YouTube's trending page or Google Trends to discern what's capturing the collective interest and derive video topics from there.
Focusing on content that remains relevant, like how-to guides and FAQs, ensures your videos continue to engage audiences over time.
Keep tabs on the latest updates within your niche and related websites to find fresh ideas that resonate with your content theme.
Study channels that reach similar audiences to glean inspiration for unique video ideas that capture your unique voice and style—remember, never imitate, always innovate.
Participate in forums and Facebook groups relevant to your niche. Identify common questions in these communities and address them in your videos.
When you have a novel concept, pursue it. Trust your instincts and contribute something extraordinary to the conversation.
Analyze your channel's successes. Consider producing sequels or updates to popular past videos to build on their engagement.
Turn to your viewers for content ideas. Whether it's through live sessions, comments, or collaborating with friends, audience suggestions can yield a wealth of relevant topics.
Ultimately, predicting viral success is hit-or-miss, but progress is a constant when you commit to content creation and refinement. Don't linger on short-term setbacks; look ahead and enrich your channel with consistent, valuable offerings.
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