February 27, 2024
Engaging your professional network on LinkedIn with dynamic video content can be incredibly powerful. While LinkedIn does not allow for direct video uploads, there's a creative solution: repurpose your Facebook Live videos. This article will guide you through a seamless repurpose-and-share strategy, catering to both platforms, without compromising on quality or reach.
Videos are an engaging form of content, and many professionals utilize them on various platforms. Specifically, taking Facebook Live presentations and cross-posting them to LinkedIn can help maximize your content's visibility and bolster your brand's presence.
Begin by locating the desired Facebook Live video. Right-click and copy the video URL. With the help of third-party websites, like FBdown.net, you can easily download the video by pasting the URL and selecting the quality of download you prefer.
After downloading your video, it's essential to rename the file to include relevant keywords for SEO purposes. This will help in boosting the video's visibility. Next, upload the video to YouTube, ensuring that the title and description reflect the chosen keywords, and add appropriate tags to help your content be discovered.
Once the video is live on YouTube, you can share it on LinkedIn by posting the YouTube link in your status update. Craft a compelling post description and tag any relevant parties. LinkedIn allows you to remove the URL after the video is embedded, keeping your post tidy and professional.
Repurposing content across social platforms not only extends the life of your original videos but also reaches wider audiences. It can lead to increased engagement on LinkedIn, growth in your YouTube following, and overall stronger brand awareness.
Crafting a LinkedIn marketing strategy that includes repurposing your Facebook Live videos can be highly rewarding. It increases your content's reach, engages different audience segments, and reinforces your brand's message. Follow this step-by-step guide, and you'll witness and leverage the synergistic power of shared video content across various digital platforms.
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