This Article Contains

• Introduction
• Leveraging Facebook Watch
• Optimizing for IGTV
• Expanding to YouTube
• Converting Video to Blog Posts
• Venturing into Podcasting
• Creating Micro Content for Social Media
• Conclusion

Repurposing Video Content for Extensive Reach

Unlock the full potential of your videography by distributing your creation across various digital landscapes. If your content is currently bound to a single platform, you’re missing out on the chance to connect with a broader audience. Repurposing your video content is not just about expanding your reach; it invites you to cater to different audience preferences and increase your brand's influence. Learn how to transform one engaging video into over 35 distinctive content pieces across multiple platforms.

Leveraging Facebook Watch

Facebook Watch welcomes long-form videos up to 20 minutes. Instead of simply sharing a link, uploading content directly to the platform can lead to better engagement. Enhance your video's appeal on Facebook Watch by editing it into a square format, adding catchy headlines, and embedding captions. Tools like Zubtitle.com can streamline this process.

Optimizing for IGTV

IGTV, Instagram's answer to long-form content, favors vertical videos. Reshape your creations to fit the platform's 9:16 aspect ratio to gain traction in Instagram's space. You can repurpose your content neatly with tools such as Zubtitle that make the transition to vertical seamless.

Expanding to YouTube

YouTube's mammoth search engine offers another chance for your video to shine. Even for those focusing on other platforms, YouTube remains a prime spot for long-form content, searchable by anyone, anywhere. Remember to upload a standard widescreen version to cater to YouTube's format.

Converting Video to Blog Posts

Transform your valuable video content into written form using services like Duplicate.co. It transcribes videos into text, making it easier to create SEO-friendly blog posts. Embedding the original video in these blog posts enhances user engagement and aids in SEO performance.

Venturing into Podcasting

Video content is ripe for audio extraction and podcasting offers a new realm to occupy. Import your video into audio software, add intros and outros, and share it as a podcast. Brief, digestible audio content for platforms such as Echo Dot or Google Home allows users to engage with your message during their daily routines.

Creating Micro Content for Social Media

Newer platforms are inclined towards bite-sized videos. Take your long-form video and divide it into digestible clips specific to each channel's requirements. Utilize tools like Zubtitle and native editing software to ensure your content fits each site’s format and length preferences, everything from Instagram feeds and stories to TikTok and LinkedIn.

Conclusion

Turning one video into an abundance of content pieces isn't just efficient, it's smart strategy. As you disperse this newly minted content across more platforms, you not only broaden your reach, but you also pave the way for deeper audience engagement. Start maximizing the impact of your content today.

Frequently Asked Questions about Video Content Repurposing

What is content repurposing?

Content repurposing is the practice of reusing elements of existing content, such as a video, to create new content in different formats for various platforms.

Why should I repurpose my video content?

Repurposing content maximizes your investment in content creation, extends reach across different audiences and platforms, and can benefit SEO efforts.

Can I turn a video into a written blog post?

Yes, transcription services like Duplicate.co can convert your video to text, allowing you to transform it into beneficial SEO-friendly blog content.

Is it necessary to edit videos differently for each social media platform?

Yes, different platforms have unique requirements for video format, aspect ratio, and length. Custom tailor each video snippet to optimize engagement for each platform.

How can podcasts benefit from video content?

Videos provide rich audio that can be extracted and turned into podcasts, offering an additional channel to reach your audience where they prefer to listen.

What are flash briefings?

Flash briefings are brief, informative audio segments compatible with smart devices like Amazon Echo, providing quick updates or tips to subscribers.