This Article Contains

• Introduction: The Power of Content Repurposing
• Capturing Key Moments During Your Broadcast
• Downloading Your Video for Clarity
• Editing Tips for Engagement
• Meme-fication: Crafting Viral-ready Visuals
• Adding Impactful Headlines
• Incorporating Captions for Accessibility
• Important Reminders Before Publishing
• Final Steps for Instagram Optimization
• Conclusion: The Content Repurposing Cycle

Introduction: The Power of Content Repurposing

Expanding the reach of your brand doesn't necessarily mean creating more content from scratch. Discover the art of content repurposing and learn how to efficiently convert your Facebook Live videos into square format for Instagram, without adding hours to your content creation schedule.

Capturing Key Moments During Your Broadcast

Start by jotting down noteworthy moments as they happen during your Facebook Live broadcast. A simple note with the timestamp of these highlights will serve as a guide for editing later.

Downloading Your Video for Clarity

Downloading an HD version of your live video ensures you maintain high video quality for repurposing. Platforms like BeLive offer tools to download your broadcasts in crystal-clear resolution. This step is foundational for high-quality repurposed content.

Editing Tips for Engagement

Place your video within a square editing canvas to create a visually appealing 1080x1080 clip. This format is ideal for social media platforms like Instagram and Facebook.

Meme-fication: Crafting Viral-ready Visuals

Transform your video clip into a trendy square meme with eye-catching text and captions. These visuals are known for their shareability and potential to go viral, making them perfect for platforms such as Instagram, LinkedIn, and Facebook.

Adding Impactful Headlines

An impactful headline should be concise, ideally no more than two words, and designed to grab your audience's attention amidst a sea of content.

Incorporating Captions for Accessibility

Captions are not just beneficial for the hearing impaired; they enhance the overall viewer experience and engagement. Adding captions to your video should be a non-negotiable step in your content repurposing workflow.

Important Reminders Before Publishing

Before releasing your recreated masterpiece, remember these rules: repurposed videos are ideally for use on platforms like Facebook, LinkedIn, and Instagram, not YouTube. Align your content with each platform's unique requirements for maximum effectiveness.

Final Steps for Instagram Optimization

Converting your square video into a vertical format allows it to fit seamlessly within IGTV's specifications, giving your Instagram audience an optimized viewing experience.

Conclusion: The Content Repurposing Cycle

Embrace the practice of repurposing your Facebook Live videos for platforms like Instagram to grow your brand's presence online. The key is to ensure each content piece is tailored to the nuances of the respective social media outlets, enabling a broader audience reach and captivation.

Frequently Asked Questions about Repurposing Facebook Live Videos

How can I identify the best moments in my Facebook Live video to repurpose for Instagram?

Keep a notepad handy during your live session and mark the timestamps of any noteworthy moments. These will be your benchmarks for repurposing.

Is it important to download my video in HD for repurposing?

Yes, downloading in HD ensures that your video maintains quality and clarity, particularly important when repurposing for visually-driven platforms.

What are the best practices for editing my video for Instagram?

Utilize a square editing canvas, trim your video to focus on engaging segments, and incorporate headlines and captions to maximize impact and accessibility.

Why shouldn't I upload repurposed videos to YouTube?

Repurposed short clips are tailored for social media engagement on platforms like Facebook, LinkedIn, and Instagram, not for platforms like YouTube that favor longer content.

How do I make my video suitable for IGTV?

Convert your square video into a vertical format to meet IGTV's upload specifications, ensuring a smooth and engaging viewing experience on Instagram.