This Article Contains

• Introduction to Video Repurposing for IGTV
• Adapting Your Content for Vertical Viewing
• Technical Guide for Repurposing Videos
• Best Practices for IGTV Optimization
• Conclusion: Embracing IGTV's Vertical Format

Introduction to Video Repurposing for IGTV

Welcome to the exciting world of Instagram TV (IGTV), where vertical video is gaining prominence in long-form content delivery. While your existing landscape, or horizontal, videos have served well on platforms like YouTube, they now have a new home on IGTV without needing a complete reshoot in a vertical format. This guide provides actionable advice and methods you need to repurpose your content, ensuring an enjoyable viewing experience on IGTV.

Adapting Your Content for Vertical Viewing

Transitioning your video library to IGTV doesn't mean sacrificing quality or starting from scratch. By creatively utilizing your existing footage, you can produce compelling vertical content. Your priority should be ensuring that essential elements like text, graphics, and key visuals are fully visible and well-adjusted to the new dimensions, making for a seamless and enjoyable viewer experience.

Technical Guide for Repurposing Videos

Repurposing video content for IGTV can be done efficiently in nearly any video editing software. Start by duplicating your original timeline and adjusting project settings from the traditional 16:9 aspect ratio to 9:16, tailored for vertical viewing. From there, review and reframe your footage to align with vertical format requirements, ensuring visibility and aesthetics are prioritized.

Best Practices for IGTV Optimization

Audiences on different platforms have unique expectations, which calls for platform-specific optimisation of your videos. For IGTV, acknowledging the onscreen interface and avoiding overlays on vital content is critical. Keep abreiled of IGTV updates to ensure your video editing strategies adapt to interface changes. Encourage viewer engagement through variety, employing different modification techniques throughout your content.

Conclusion: Embracing IGTV's Vertical Format

While IGTV might present new challenges, it also offers opportunities for innovative video presentation. Through careful adaptation and creative rearrangement, your horizontal videos can thrive in a vertical format. By focusing on the viewer’s experience and staying up-to-date with platform nuances, your repurposed videos for IGTV are sure to engage and delight your audience.

Frequently Asked Questions about Repurposing Videos for IGTV

Can you use horizontal videos on IGTV?

Yes, horizontal videos can be adapted for IGTV using various editing techniques to fit the vertical format without losing critical content.

Do I need to reshoot all my content for IGTV?

No, you can repurpose existing widescreen footage for IGTV by adjusting the aspect ratio and ensuring that visuals and text are not cut off.

What aspect ratio should I use for IGTV videos?

IGTV videos should be in the 9:16 aspect ratio, which is tailored for vertical viewing on mobile devices.

How can I ensure that my repurposed videos look good on IGTV?

Make sure that all important text and graphics are visible within the vertical frame and that they do not get overlaid by IGTV’s interface elements.

How much of my original video content can I reuse for IGTV?

You can reuse your entire library of horizontal videos for IGTV by refitting the content to the vertical format, though some creative adjustments may be necessary.