February 27, 2024
Launching a new YouTube channel comes with numerous challenges, especially when exploring the potential of YouTube Shorts. Inspired by the success of channels like Daily Facts, a quest began to tap into the power of short, educational content. The grand experiment involved the creation and publication of 300 Shorts within a time frame of just 30 days. Utilizing the simplicity of Chat GPT and Canva, these Shorts were crafted quickly and efficiently to test the boundaries of content quantity and its impact on a brand new channel.
In the journey of producing Shorts at scale, speed and efficiency were key. With the combination of Chat GPT's text generation capabilities and Canva's visual toolset, the content creation process appeared deceptively simple. Texts were neatly categorized in a Google sheet—pending accessible and catchy titles derived from proven-effective algorithms. Aiming for brevity and branding, titles adhered to the essential combination of keywords 'shorts', 'psychology facts', and 'subscribe'.
Uploading required a calculated approach, considering the limitations of YouTube's daily quota. The preference tipped towards manually selecting trending sounds, similar to TikTok's audio feature, making use of mobile-exclusive functionality. Each upload session, executed from a smartphone, systematically integrated music, titles, and scheduled release times, maintaining a steady output of captivating Shorts.
The 30-day period post-initial upload marked a surprising outcome. Astonishingly, 131,000 views were compounded with over 3,600 likes, and the subscriber count blossomed by 318. These encouraging numbers were achieved with minimal effort and optimization—a promise of what focused dedication could yield.
Delving into the most successful videos revealed that high retention was a common factor, with the top-performing video surpassing a remarkable 5,500 views. Patterns of dark-style backgrounds suggested a visual preference, and yet, the data reflected the harsh reality of content performance: a large portion of the 300 Shorts sat under 100 views. It echoed the concept of a numbers game where consistency is key.
For those seeking financial gains purely from YouTube Shorts ads, the road ahead may demand alternative routes. However, this method is indeed a boon for new creators aiming for rapid channel growth. With some refinement and a higher degree of content scrutiny, targets such as reaching the 1,000 subscriber threshold seem not only achievable but expected.
A crucial takeaway is the potential of Shorts as a vehicle for affiliate marketing. Even a 1% conversion rate from 130,000 views could transition into a sizable revenue source. The method: engage viewers with a call to action, guiding them through affiliate links placed within video descriptions. This approach translated into tangible gains and an exemplified usage of Shorts not only as content but also as a strategic marketing tool.
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